On average, more
than 85% of all visitors find websites by using search engines.
Webburg Search Engine Optimization (SEO) services focus at increasing
the visibility of each of our client websites individually. Since Webburg
does not operate any "Doctor-Directories" which accept physicians
and dentists as listed advertisers, we concentrate on getting your website
prominently ranked on major search engines directly. Under certain search
terms clients hold the top five search positions and some of our clients
receive more than 2,000 visitors each month from search engine sources.
In
order to obtain effective positioning of your website, H-tags, the overall website
design, relative content, META tags (keywords), , META tags (Description),
page titles, submission frequency and locality requires a number of techniques
to influence ranking. Most practices are primarily concerned with their website's
search engine ranking as it relates to their practice location(s), and Dentalwebsites
SEO services concentrates our efforts towards specific towns, regions, cities
and states.
Since patients now use the Internet more often than traditional
products like the Yellow Pages or Directory Assistance, a highly visible ranking
position can translate into new patients.
SEO positioning using
extraordinary methods such as multiple domains, hidden links and other technologies.
Important
Information Regarding All Search Engines
Search
engines typically receive more than ten thousand requests each day for new
websites and for modifications to existing listings. Most of these submissions
are processed for free. Since search engines do not receive payment for
this, there is no incentive for these companies to extend special service towards
any one website listing. You cannot realistically expect that any search
engine will correct or update your particular listing within a few days, or
even a few weeks. Additionally, unless you elect to pay for Express Listing Services,
you should not expect to see your listing within less than 3 or 4 months, possibly
longer.
It is also impossible to guarantee ranking position on normal
web matches. Each search engine has its own peculiar criteria for
determining which listing ranks number 1, 2, 3, etc. Although Dentalwebsites
Search Engine Optimization services are very effective in getting and keeping
your website ranked high, we cannot guarantee any ranking position. The
only way to guarantee your ranking position is to purchase Sponsor Links, which
are Pay-Per-Click advertisements. Contact our Sales Department for more
information regarding Sponsor Links - Pay-Per-Click management.
Pay
per click search engines, pay for placement or pay for ranking search engines
are a highly effective way to attract cheap, targeted traffic to your website.
Search Engine Placement is a must to consider if you are looking to
grow your practice with new patients through web inquiries. Simply
stated, position is everything most people never look beyond the first one or
two pages of web matches. So page one or two is where you need to be.
Webburg Dental websites offers an extremely cost-effective way of
placing websites at the top positions within search engines with
Sponsor Listings. Also referred to as Pay-Per-Click Advertising, Sponsor
Listings are usually found at the top of match results or to the right of the
screen.
Unlike typical match results, Sponsor Listings provide viewers
with a title and a detailed description of the listed website.
They are designed to look similar in appearance to match results but are positioned
above other listings. Because many search engine users cannot easily discern
the difference between a Sponsor Listing and a match result, they get more ‘click-through’
than other types of web advertising.
Sponsor
Listings only cost the advertiser each time a visitor clicks on the listing. Since
a ‘click-through’ takes a viewer directly to the advertiser’s
website, advertisers pay only for actual visitors. When search terms
are combined with geographic areas, the cost-effectiveness of this type of advertising
increases significantly.
Sponsor Listings are sold in two different ways:
Auction-Based or as a Fixed Per-Click Cost. Auction-Based listings are
serviced by two companies -- Overture and Goggle AdWords. Fixed Per-Click listings
are serviced by LookSmart.
Webburg
dential websites Services for Sponsor Listings
Webburg
dental websites Services provides total campaign management for Pay-Per-Click
Advertising. This includes ad development, maintenance and performance analysis.
•
Identify applicable keywords and phrases. • Establish an account and
maintain the account balance. List your websites under applicable
keywords and phrases. • Develop the titles and author descriptions
that appear under each of your listings. • Code your listings to
track activity in Dental website traffic reports. • Determine
and manage your bids to place you within the top 5 positions. Generally, we attempt
to secure the # 1 listing position at the top of the page. • C heck
bids every 48 hours and adjust up or down as necessary to provide you with the
maximum exposure at the lowest cost. We will advise you of any significant
fluctuations on bid amounts and when account replenishment is required.
Provide you with printed reports of activity. Analyze and discuss your
results on a monthly basis and adjust strategy as necessary.
Search Engine offers full
service optimization services and link popularity services for major companies
as well as individual website owners. With 4 different search engine
optimization packages available to our clients, your Internet Business
Consultant can help you choose which one is best suited for your website
to achieve top search engine placement. These packages range in price
and services for varying degrees of website "size" and "difficulty"
in relation to getting top rankings in specific Internet arenas. Our services
can generate increased traffic from nearly 100% to over 500% in some cases, making
your return on investment almost immediate.
Please note that we do not
use software programs like most companies to create the content rich pages.
We do all the creation work and submission work by hand. This makes a big difference
when the search engines index our work and helps to develop top search
engine placement.
We recommend a 6-month minimum contract to allow
optimal rankings to be achieved. See our Optimization timeline page for
further information on the time process for complete website optimization.
Each of our packages provide specialized Search Engine Optimization consulting
services ^Topthat
include:
Website HTML Analysis and implementation including
complete optimization of existing meta-tags, HTML and JavaScript on index
pages
Site Standing Analysis (includes reviewing competitions rankings
and keywords used)
Website content analyzed for keyword content
percentages and changes made to create content-rich, focused pages for the search
engine spiders to find and rank you site highly.
Spam-free, hand
submission to all major search engines, using the most up-to-date submission
methods
Hand submission to human edited directories including Open Directory
Project and Jayde
Monthly website monitoring and reporting on
ranking results
Follow-up submissions and re-optimization
to keep your listing highly ranked
Creation of a search engine
friendly site map (if needed) - otherwise known as "spider food"
Addition of robots.txt file (if needed) so that the search engine spiders
are able to "crawl" your site with ease
Personalized
website review to identify possible trouble spots
Please keep in mind that the following website promotion
packages are listed only as examples and may or may not work for your site.
After one of our account representatives has examined your website, we
may suggest a custom search engine optimization package.
The basic optimization
package is designed for smaller companies that are new to the Internet
realm. This package can help your overall keyword ranking in search
engines by increasing your link popularity and optimizing your
site on up to 5 keywords. We provide full keyword analysis to find
and then optimize 5 keywords or key phrases most heavily used by
consumers for your marketplace therefore improving a website's rankings considerably.
A great place to start but not recommended for websites in tough ranking
categories. Ex. Online casinos, Real estate, etc.
10 guaranteed
reciprocal links to your site from websites, associations and directories
related to your service and product.
Customized keyword analysis to
define the best suited key phrases for your business and up to 5 keywords or
keyword phrases optimized for top listings
Quarterly Competitive
Business Analysis (CBA) reports featuring detailed data on the top
competitors in your industry and optimization to help improve your rankings
above them
In this package we
raise the bar by providing a full keyword analysis to find and then optimize
25 keywords or key phrases most heavily used by consumers
searching for your products or services. Includes full optimization of
meta-tags on all index pages.
20 guaranteed reciprocal
links to your site from websites, associations and directories related
to your service and products
Up to 10 keywords and keyword
phrases optimized for top listings
Hand submission to 5 international
indexes
Free paid inclusion to the major pay for placement search engines
and directories.
Quarterly Competitive
Business Analysis (CBA) reports featuring detailed data on the top competitors
in your industry and optimization to help improve your rankings above
them.
Full-service customer support to help answer any questions
you may have about optimization
Now we're moving into the
heavy traffic website arena. Commerce sites like real estate, shopping
sites, online casinos and travel sites should look to start at this level.
Includes full keyword analysis to find and then optimize most heavily
used keywords by consumers for your marketplace and free inclusion to the major
pay for placement search engines and directories ($199 value). If you are
serious about making your website a successful business, then this is your
package
40 guaranteed reciprocal links to your
site from websites, associations and directories related to your service
and products
Up to 15 keywords and keyword phrases optimized
for top listings.
Hand submission to 10 international indexes
Free
paid inclusion to the major pay for placement search engines and directories.
Full-service customer support to help answer any questions you may have
about optimization
Full webmaster support in case any of
your reporting tools require re-installation, whether it was due to your fault
or not
Monthly Competitive Business Analysis (CBA) reports featuring
detailed data on the top competitors in your industry and optimization to
help improve your rankings above them.
100 guaranteed
reciprocal links to your site from websites, associations and directories
related to your service and products
25 keywords and keyword
phrases optimized for top listings
Hand submission to 100 international
indexes
Free paid inclusion to the major pay for placement search
engines and directories.
Free paid submission to Yahoo!
Full-service
customer support to help answer any questions you may have about optimization
Full webmaster support
Monthly Competitive Business
Analysis (CBA) reports featuring detailed data on the top competitors in your
industry and optimzation to help improve your rankings above them.
